Marketing tips: The 4Ps checklist

Use our 4Ps (product, price, place and promotion) checklist to successfully run and promote a Healthy School Canteen.

Product

  • Are at least ¾ of canteen items Everyday food and drinks?
  • Do all packaged Occasional food and drinks have a 3.5 Health Star Rating or above?
  • Are all food and drinks served within the recommended maximum portion sizes (e.g. fruit juice 250mL, muffins 80g)?
  • Do all items look appealing? Presentation, attention to colour, aroma, flavour, temperature and texture.
  • Are items attractively packaged and displayed?
  • Are sandwiches and wraps in clear packaging/wrapping so fillings can be seen?
  • Do you use enticing descriptions and names for menu categories and food on the menu? (e.g. Lean Mean Beef Burger, or Fresh Fruit Cups). Use names appropriate to student ages.
  • Are healthy food and drinks easy to eat?  For example, is fruit cut into bite-sized pieces and placed into easy to eat cups? Are vegetables cut into sticks and served with a healthy Everyday dip? Are Everyday sandwiches packaged to help active students eat healthy food on the go?
  • Are you involving the school community in menu development? For example, do you ask students what they like and want in their canteen?
  • Do you have a core menu that changes only from time to time (e.g. winter/summer) plus healthy weekly, or daily or weekly specials that add variety and interest?

Price

  • Are your prices appropriate for parents and students?
  • Does your menu offer good value? Are foods priced similarly to foods outside school?
  • Is Everyday food favourably priced compared with Occasional food to make it more attractive to purchase?
  • Do you offer Everyday food specials and meal deals?

Place

  • Are the Everyday foods most visible? Can students see mostly Everyday items when they’re at the counter?
  • Is the menu clearly displayed?
  • Are Everyday foods displayed at eye level?
  • Are Everyday drinks displayed at eye level in the fridge?
  • Is water easily available?
  • Are Everyday foods displayed next to the cash registers to encourage purchase?
  • Is the canteen a good place to be? Is it attractive, friendly and engaging?

Promotion

  • Are only Everyday foods advertised?
  • Do you have visible and attractive point-of-sale advertising such as posters and noticeboards for Everyday food and drinks?
  • Do you plan ahead and identify special days or theme days that promote healthy Everyday food choices? For example, items with milk, yoghurt or cheese for Healthy Bones Week,  fruits and vegetable specials for Fruit and Veg Month; or themed specials for the athletics or swimming carnivals (e.g. The Triple Jump Meal Deal or The Bolt Burger)?
  • Do you use language, terms, symbols, images and icons that appeal to your audience?
  • Does your canteen have engaging names, logos and branding that are consistent through all school communications?
  • Do you use descriptive words for Everyday food and drinks, like 'delicious', 'luscious' or 'scrumptious' to make them more appealing?
  • Could you involve the school community in making artwork and advertising for Everyday food and drinks specials?
  • Could you keep the school community informed about the menu through newsletters and the school website?
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